BBN3MM2 - MARKETING MANAGEMENT Essay Example | Topics and Well Written Essays - 2000 words

BBN3MM2 - MARKETING MANAGEMENT - Essay Example (About, Standard Chartered Bank) The primary nomination of the Standard Chartered Bank was listed in London Stock Exchange and appears in the FTSE 100 Indexes. Till the 23rd December, 2011, the market capitalization of the Standard Chartered Bank was  £33  billion. This capitalization was entitled to the 13th Largest Primary Listing among all the listed companies in London Stock Exchange. (FTSE All-Share Index Ranking, 2012) The secondary listing of the Standard Chartered Bank was processed in Hong Kong Stock Exchange and then National Stock Exchange (India). The major stock holder of the firm was owned by the Government of Singapore, owned Temasek Holdings. The Standard Chartered Bank named after the merger of two original separate banks which was working before this merger with the name of The Standard Bank, based on British South Africa and used to be located at The Chartered Bank of India, Australia and China as well. History of Standard Bank: The Standard Bank was established in Province of South Africa, Cape in 1862. It was the British bank founded by the Scotsman, John Peterson. The Standard Bank was the identical in financing on development of the Diamond Fields at Kimberley on 1867. The network from north to new town at Johannesburg was extended after the discovery of gold in 1885. (History, Standard Chartered Bank) History of Chartered Bank: The Chartered Bank was founded in 1853 by the Scotsman James Wilson by following the grant of Royal Charter through Queen Victoria. This charter was initiated the very first branch from Mumbai, Shanghai and Kolkata in 1858, subsequently, from the Hong Kong and Singapore after one year. The Chartered Bank start issuing the currency notes of Hong Kong Dollars in 1862 with launching of Suez Canal in 1869 and extended the operations towards China. (History, Standard Chartered Bank) The Standard Chartered Bank achieves many awards every year, which is the market recognition in every region of

Thorntons Company Analysis Essay Example | Topics and Well Written Essays - 1000 words

Thorntons Company Analysis - Essay Example Despite the fact that Thornton has been in the industry for a lengthy period, competitors like Cadburys and other related companies in the same industry. However, thorntorns enjoys a loyalty from its clients and this eases the rivalry to some level. Thorntons has only one percent share of the total market indicating that it is facing a pressure from rivalry and must make moves to survive. The high rivalry is probably a result of the slow market growth. There is a marked slow growth in the market for confectionaries. Most of Thornton’s products sell during festivities and this makes sales seasonal. In addition, the company produces perishable goods that last in the market for a short period, a factor that increases rivalry. At some instances, low switching costs may be the cause to the rising rivalry since a customer can switch to a Cadbury product easily. Thorntons is facing a threat from the existence of substitutes. Customers can choose from a wide variety of gifts. The fact that a variety of gifts exists presents multiple substitutes. A customer can willingly opt from any other. Substitutes are product s from a different industry but that offer potential competition in the market. During festivities, customers do not limit themselves to confectionaries. This factor causes a rise in rivalry for Thorntons. Substitutes affect the prices of a company’s products. This is the case because if a substitute is cheaper then the company must consider lowering prices in order to compete more efficiently. The company also experiences the effect of the buyer power. The buyers do not need confectionaries as a basic need. People buy confectionaries mostly during festivities and can go without them the rest of the year. Then buyer can also choose from a wide variety of gifts. Although Thorntons enjoys a level of loyalty from buyers, the buyers have the potential to affect the prices of products (Hill and Jones, 2009: 51). It is likely that buyers can turn sensi tive to the prices at times and the company cannot underestimate the power of the buyers. The power of the suppliers is another critical aspect that determines the efficiency with which a company can compete in the market. Thorntons faces a great effect from the suppliers. For its raw materials, it depends on two suppliers. In addition, the cocoa comes from developing countries that suffer the effects of political instabilities. The suppliers can exercise power over the company because Thorntons cannot substitute cocoa for anything else. In addition, the supply business likely makes more profits than the buying industry. Thorntons has no choice and experienced rising cocoa prices, a confirmation of the power of the suppliers. Concerning the threat of new entrants, Thorntons seems relatively safe. It has been in the market for a long time and has earned loyalty from buyer and established brand name for itself (Hill and Jones, 2009: 44). These form barriers for new entries. In additio n, the market portrays slow growth and this scares away new ventures. The existing government regulations limit new entries as well. This industry faces must observe strict health and nutrition measures. Having existed for a long time, the company has established distribution channels that new companies cannot penetrate easily. In order to